Research:
UK Train Issues: www.gizmodo.co.uk/2012/12/what-the-hell-is-wrong-with-british-trains/
Cost
-'A 20 mile commute into London from Woking will cost £3,268 a year. Similar distance journeys in Germany and Spain will cost just £658-£705 respectively. That is nearly four times more expensive'
-'Trains are meant to be something you can pitch up on, out of the blue and jump on with minimum hassle'
-Going by car is working out to be cheaper then trains and when cars are more convenient (for example lots of shopping) a car is going to be the better choice.
-Booking in advance however and travelling at non peak times will save you money however can be inconvenient if your journey is unexpected
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Overcrowding
Peak Tmes
Non Peak times are empty with lots of space makes traveling more enjoyable
UK has the worst passenger to seat ratios in Europe
Train Tickets are a waste of paper/card
To tackle this issue could either return and re-use. Create them into things people want to keep. Visually appealing. Or the use of apps (apps won't work for the minority of people who do not own smartphones)
Weather
2.5 Million people use the rail network everyday
20 min commutes turn into hour long marathons
Speed
1950's increase in road usage saw passing numbers dip
Britain were pioneers in rails between 1830 &1840
Trains aren't as good as they don't have a high speed infrastructure
Research:
Concept:
The Concept was to create a train which runs throughout the night, called Night Rider.
The idea is that the train is split in half, and this is indicated between the colour of the outside. The idea is that it is a safer and cheaper option to travel at night. The main reasons people travel at night time is because of work or for a night out. This can be a problem mixing the two which is why it is important to indicate a quiet end of the train to louder end of the train.
LOGO:
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