OUGD603 1920 Cocktails

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: Module Title: Learning Outcomes: BRIEF TITLE: 1920 Cocktails Brief: A 1920’s inspired bar/club are wanting you to re design their cocktail menu, due to many complaints that it isn’t legible due to the text being too small and too much information. Background: Even though the sale of alcohol was illegal, alcoholic drinks were still widely available at "speakeasies" and other underground drinking establishments. More and more speakeasies were created with every year that passed. As fast as the police closed down one venue, more would spring up in its place. Many people also kept private bars to serve their guests. Large quantities of alcohol were smuggled in from Canada, overland and via the Great Lakes. (http://www.1920-30.com/prohibition/) Considerations: Consider the environment it is going to be read in. Who is going to be reading it. The point size. The amount of information with in the menu. Keeping it within the 1920’s style. Mandatory Requirements: A menu that has all the right information, with a good layout enabling it to be affective and legible. Target Audience: 21-35 party goers. Tone of Voice: Informative but playful Deliverables: Same as mandatory requirements.

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.



I currently work part time at a bar/nightclub. It is a 1920's bar really trying to be perceived as a classy venue pushing cocktails. They asked me to re-design there menu as originally they had designed it themselves with the help of Microsoft Word.. Although the design of the original menu isn't terrible the text wasn't big enough so the customers could read. I asked them if it was possible to reduce the amount of information within the menu because it doesn't just have the menu in there it has facts about the spirits with in there and unfortunately they said that they wanted the menu to be a talking piece giving customers the chance to talk to each other about the facts within the menu. The only problem was that customers were not picking up the menu to read as the writing was too small to be able to read.

Original Menu PDF version:

Research:

Final Designs:

The backroom gave me permission to design a new logo for the venue, after I expressed my dislike to it. This was the design I came up with.. I wanted to use Gold and Green. The Gold because I believe that on some promotional material this part being gold foiled would look amazing and really much the fact that the venue is classy and a bit of an high valued venue. The green because within the venue it has a lot of dark green features which gives it the feel of a 1920's venue which works quite well so by incorporating this into the logo ties it altogether.

The New Logo:

Stationary:

The Menu :

OUGD603 Defining moments of

BA (Hons.) GRAPHIC DESIGN	Level	6
Module Code:	Module Title:	Learning Outcomes:

BRIEF TITLE: Defining moments of 21st Century

Brief: Create a publication that is for a major art gallery. Content would be images of the defining moments of life in the first decade of the 21st century.

Background: Images which visually show what has happened in the last 12 years: http://news.distractify.com/culture/arts/pictures-taken-in-past-10-years/

Considerations: Layout design What has happened in the first decade of the 21st century, how will it be visually appealing.

Mandatory Requirements: Publication of the defining moments of the first decade of the 21st century.

Target Audience: 12-50 as it is a exhibition of life in that era it would be beneficial for people wanting to learn about history. So students on school trips. Tourists etc

Tone of Voice: Playful but informative

Deliverables: Publication, Concept Boards, Research

After I had done research ion different designs of publications, I knew that for my publication I wanted it to be primarily picture based Like the image above. I knew as well that I wanted it to be majority in black and white. I spoke with a tutor during a crit about my idea and he said that it was important to try and have a theme or a concept running behind it. Wether it was an obvious theme or just a theme that you recognised. I decided to use the number 21(21st century) as my theme. I thought about 21 images but then the publication wouldn't have been substantial enough to cover the first 12 years of the 21st century. 21 events that defined that era (still not substantial enough). So i decided that my grid layout would be made up of 21 squares 3x7 and that would hold the theme. I decided that the way it was laid out would be repetitive and be a combination of full page images, either on a single page or across two. Some images would have a white border around and some would run right up to the edge. 

After an informal crit with about 5 peers from my class I showed the progress I had made on this piece so far. They said that they had felt that the images being in black and white made it note emotional and kept a theme running. However in some there are coloured imagery purely because they are images from space and they wouldn't be recognisable if transferred to black and white. My peers however said that it worked quite well because It kept it subtle.

I loved the idea below of the imagery and the geometric shape. So I decided to do something similar for my back page. It will consist of all the black and white imagery used and fill the very last page as a sort of pictorial summary.

During the crit it was mentioned that I should think about foiling or screen printing the front cover. I think I will experiment with black foil on different stocks to make it more striking. 

As the publication has 50 pages to it I will have to perfect bind although I will practice with other sewing techniques but that will all depend on what I decide to do for the front cover and the printing processI follow. If i was to foil the front cover I would use perfect bind as it keeps it looking clean and tidy. 

Below is the final publication on Issuu: