OUGD603 1920 Cocktails

BA (Hons.) GRAPHIC DESIGN Level 6 Module Code: Module Title: Learning Outcomes: BRIEF TITLE: 1920 Cocktails Brief: A 1920’s inspired bar/club are wanting you to re design their cocktail menu, due to many complaints that it isn’t legible due to the text being too small and too much information. Background: Even though the sale of alcohol was illegal, alcoholic drinks were still widely available at "speakeasies" and other underground drinking establishments. More and more speakeasies were created with every year that passed. As fast as the police closed down one venue, more would spring up in its place. Many people also kept private bars to serve their guests. Large quantities of alcohol were smuggled in from Canada, overland and via the Great Lakes. (http://www.1920-30.com/prohibition/) Considerations: Consider the environment it is going to be read in. Who is going to be reading it. The point size. The amount of information with in the menu. Keeping it within the 1920’s style. Mandatory Requirements: A menu that has all the right information, with a good layout enabling it to be affective and legible. Target Audience: 21-35 party goers. Tone of Voice: Informative but playful Deliverables: Same as mandatory requirements.

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.



I currently work part time at a bar/nightclub. It is a 1920's bar really trying to be perceived as a classy venue pushing cocktails. They asked me to re-design there menu as originally they had designed it themselves with the help of Microsoft Word.. Although the design of the original menu isn't terrible the text wasn't big enough so the customers could read. I asked them if it was possible to reduce the amount of information within the menu because it doesn't just have the menu in there it has facts about the spirits with in there and unfortunately they said that they wanted the menu to be a talking piece giving customers the chance to talk to each other about the facts within the menu. The only problem was that customers were not picking up the menu to read as the writing was too small to be able to read.

Original Menu PDF version:

Research:

Final Designs:

The backroom gave me permission to design a new logo for the venue, after I expressed my dislike to it. This was the design I came up with.. I wanted to use Gold and Green. The Gold because I believe that on some promotional material this part being gold foiled would look amazing and really much the fact that the venue is classy and a bit of an high valued venue. The green because within the venue it has a lot of dark green features which gives it the feel of a 1920's venue which works quite well so by incorporating this into the logo ties it altogether.

The New Logo:

Stationary:

The Menu :