Level 6 Extended Practice: OUGD603 Tea Room

BA (Hons.) GRAPHIC DESIGN	Level	6
Module Code:	Module Title:	Learning Outcomes:

BRIEF TITLE: Tea room

Brief:

Create the branding for a vintage sweet shop inspired tea room

Background:

The main design focus would be quite decorative with child like illustrations. It would be colourful and fun.

Considerations:

Consider the design factors, how it would be made, what you are going to brand ad how much

Mandatory Requirements:

Logo, branded materials promotional, menu etc

Target Audience:

Families, Generally female

Tone of Voice:

Fun playful colourful

Deliverables:

Same as mandatory requirments

This brief should be read in conjunction with the module brief. Please refer to module handbook for module brief, submission deadline, graded outcomes and further reading.

Research

Logo Development:

From the above designs, I decided to choose the below images.

Originally the above images were my logo. I had a crit and showed the progression of these, and even though in the crit is was said that yes they defiantly looked vintage, it looked too dated. If i was going to go with this style then it was suggested that I should get rid of the straight lines and add more curls or swirls.

I bought a tablet and stylus so I decided to experiment with hand drawn logos as i

I felt that to would fit the brief of a quant vintage tea room. Below are some examples.

I decided to take a new route mixing a quite digital style with a hand drawn feel. However I felt that it looked too much and overly done. I felt like it looked to retro for the style that I had in mind.

Below is how I came to my final logo design. I decided to draw out the word 'Vintea' then incorporated the hand drawn imagery.

Below is the final Logo:

This was the sketch that I had done that was most related to the final logo design

Stationary

Business Card (Front)

Business Card (Back)

Promotional Poster:

Below is the sketch I drew that is used on the background of the promotional material. I scanned it into the computer then duplicated, rotated and reflected, so it was symmetrical on both sides. I then went on to lower the opacity so it is faded into the background.